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  • Planning and Managing PR Campaigns

    Venue : Istanbul
    Start Date : 17/12/2018
    End Date : 21/12/2018


    PROGRAM OBJECTIVES:

     

    • To Examine the range of PR campaigns and the purposes that they can achieve
    • To Develop a problem-solving approach to match PR campaign strategy to business objectives
    • To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
    • To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
    • To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
    • To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

     

    WHO SHOULD ATTEND?

     

    • Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
    • Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
    • Senior managers up to Board level with responsibility for the strategic use of Public Relations
    • All Professionals in the organisation who want to use PR

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