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  • Media & PR Campaigns Planning & Managing

    Venue : Singapore
    Start Date : 26/08/2019
    End Date : 30/08/2019


    PROGRAM OBJECTIVES:

    • How to plan PR campaigns and the purposes that they can achieve
    • How to set PR campaign strategy to business objectives
    • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
    • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
    • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

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