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  • Public Relations (PR) and Communication

    Venue : RIYADH
    Start Date : 11/05/2025
    End Date : 15/05/2025


    PROGRAM OBJECTIVES:

     

    • The main objective of thisPublic Relations (PR) and Communication Course is to empower professionals with—
    • in-depth information on public relations and a detailed understanding of media skills required to maintain good media relations
    • the required awareness, information and maturity to understand the impact of media coverage on the image and brand of the organisation
    • the necessary confidence and experience to successfully coordinate and communicate with media professionals
    • the adequate skill set to undertake sensitive roles and responsibilities concerning public relations and media relations for the organisation, thus contributing to better organisational branding and growth of the organisation as well as self-growth and progression
    • the required confidence, experience, exposure and capability to manage media relations and content and information being released to the media, with an aim to protect and uphold a positive brand image for the organisation
    • the necessary skillset and ability to filter important content and make necessary changes for effective and impactful launches of press releases
    • the confidence and experience to build good working relationships with media personnel
    • the required confidence to balance being transparent and protecting the reputation of the organisation

     

     

    WHO SHOULD ATTEND?

     

    • Senior members and managers of an organisation who need to understand the importance of public relations and the need for media skills training
    • Marketing professionals who should understand public relations and the need for healthy interaction with the media
    • Members of branding agencies who assist organisations in their branding and public relations strategies and plans
    • Human resource professionals who are also involved, to a certain extent, in branding activities of an organisation
    • Investors and stakeholders interested in understanding the importance of public relations in maintaining the prospect of an organisation by providing facts related to future business opportunities
    • Any other professional interested in knowing more about public relations and media skills

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