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  • Developing The Skills of Public Relation and Media Professionals

    Venue : RIYADH
    Start Date : 26/10/2025
    End Date : 30/10/2025


    PROGRAM OBJECTIVES:

     

    • To set corporate Affairs in strategic anticipatory and effective context
    • Examine the development of Corporate Affairs tools
    • Do a Preparation process: developing a plan which works in practice.
    • Develop Action checklist: what to do when it happens.
    • Know Strategy checklist.
    • Develop Communication psychology in a crisis.
    • Understanding the development of strategy/plans/tactics and co-coordinating these
    • Evaluation and the use of research
    • Examine the role of Communications/PR in the 21st Century Organization
    • Explore the range of communications techniques and tools available
    • Develop increased skill writing for print and the web and competency in the range of
    • PR tools and techniques including editing
    • Learn how to write a clear PR/Communications brief
    • Plan communications activity to meet client need
    • Learn how to develop an electronic PR/Communications Centre
    • Develop crisis media management techniques
    • Develop media interview techniques
    • Develop personal communications effectiveness

     

     

     

     

     

    WHO SHOULD ATTEND?

     

    • Public relations officers and other key personnel in the organization whose work involves contact
    • and interaction with the internal/ external public, particularly managers and supervisors in the areas
    • of personnel, marketing, sales, and media

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