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  • Planning and Managing PR Campaigns Public Relation’s Most Powerful Tool

    Venue : Rome
    Start Date : 24/11/2025
    End Date : 28/11/2025


    • To Examine the range of PR campaigns and the purposes that they can achieve
    • To Develop a problem-solving approach to match PR campaign strategy to business objectives
    • To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
    • To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
    • To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
    • To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

     

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